Millions of online job searches are performed each month. The keywords or phrases used in the searches find relevant job postings.
As a manager, understanding which keywords or phrases job seekers use helps you more effectively connect with them. Including the keywords or phrases most commonly searched for helps your job postings rank high in search engines. Because job seekers tend to click on the top results, many are likely to apply for your openings.
Follow these guidelines to determine which keywords or phrases can strengthen your Twin Cities company’s applicant pool.
Research Common Keywords or Phrases
Find out which keywords or phrases are most commonly used in relevant job postings. These are the keywords or phrases you should include in your own job postings.
The keywords or phrases must be relevant to your job description. They should be terms that job seekers might use to find a role like the one you offer.
Develop as many keywords and phrases as possible. You might use competitors’ job postings or free keyword research tools to add to your list.
Use Specific Keywords or Phrases
Choosing specific keywords or phrases, such as “financial services sales job,” narrows down the number of job seekers who click on your job postings. Driving a more focused group to your job postings increases your number of qualified applicants. This increases the quality of your applicant pool.
Create Groups of Keywords or Phrases
Grouping your keywords or phrases helps you select the most relevant ones to include in your job postings. Ensure the keywords or phrases help job seekers understand the intent of the job posting and encourage applications.
Your groups of keywords or phrases should include the following:
- Company, branded, or product terms commonly used in marketing campaigns and easily recognized
- Location-specific terms, such as “product manager job in Minneapolis,” for searches involving job title + location
- Industry-specific terms involving online tools, software suites, or acronyms important to the position and organization
- Alternative job titles, such as “online marketing manager or internet marketing manager”
- Abbreviations for the job title, such as “RN” for “Registered Nurse”
Include Keywords or Phrases in the Job Title
The job title appears in the body of your job posting and the title tag. Search engines use this information to determine which keywords or phrases are relevant. This impacts where your job posting ranks in search engines.
Use these criteria to narrow down your job title:
- Ensure your job title is specific, concise, and widely used, such as “Pharmaceutical Sales Representative”
- Include the career level, if possible, such as “Director of Online Media”
- Mention any specific skill required for the role, such as “Customer Support Representative: Tamil-Speaking”
- Include the job type, such as “Janitor (Temporary)”
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