Winning hearts and minds is key to attracting top talent. Engaging with job seekers lets you discover the value they can provide so you can point out the benefits of working for your company.
Using effective strategies to win hearts and minds helps attract top talent, and these suggestions can help.
Choose among these strategies to win hearts and minds and attract top talent.
What Strategies Can Help Attract Top Talent?
Emphasize Your Employer Brand
Your employer brand demonstrates what sets your company apart and why employees enjoy working for your organization. Examples include your attractive company culture, competitive income and benefits, flexible work options, and learning and development opportunities.
For instance, include on your company’s website and social media pages employee photos, videos, stories, and testimonials. Also, share positive employer reviews that demonstrate your attractive work environment. Showing how happy your employees are helps attract top talent.
Request Employee Referrals
Employee referrals are the most effective method to attract top talent:
- Because people typically spend time with others who have similar goals and interests, employee referrals likely fit with your company’s culture.
- Employees can verify their referrals’ knowledge, skills, and experience to fast-track the hiring process.
- New hires with established employee relationships are likely to remain engaged, productive, and loyal long-term.
Clarify your job openings, requirements, expectations, and other relevant information. Also, provide a gift card, bonus, or another reward for each employee whose referral gets hired and remains for a set time.
Develop a Talent Pipeline
Build relationships with active and passive candidates. For instance, focus on each candidate’s career goals, skills, experience, and motivations. Also, share what working for your organization is like and how you support career advancement.
Regular communication keeps candidates engaged with your company. As a result, they should be interested in relevant job opportunities.
Participate in Job Fairs
Job fairs let you engage with job seekers who are interested in your industry. You can learn about job seekers’ goals, skills, and interests and show how they align with opportunities within your organization. Include job openings, training opportunities, career paths, and other relevant details to connect with job seekers and encourage interest in your job openings.
Provide an Attractive Candidate Experience
Openly communicate with candidates throughout your hiring process. For instance, let each candidate know where they are at in the hiring process, what the next step is, and how to prepare. Also, quickly answer questions and resolve concerns to strengthen engagement.
Creating a positive candidate experience develops a favorable impression of your organization. As a result, you can gain positive employer reviews to attract top talent.
Quickly Extend Job Offers
Top talent often applies to multiple job opportunities at once. Therefore, they usually are off the market within a short time. As a result, you should extend job offers as quickly as possible.
Quickly extending job offers shows you value candidates’ time and potential to benefit your organization. You can give each candidate a limited amount of time to review the job offer to show your desire to have them work for you.
Partner with a Staffing Firm
THE RIGHT STAFF can help attract top talent to your St. Paul company. Contact us to learn more today.
