Search engine optimization (SEO) helps your resume get past an applicant tracking system (ATS) and to the hiring manager. Having the manager review your information increases the likelihood of being contacted for an interview.
Understanding how to optimize your resume can help your information land in the right pile. These tips can help.
How Can You SEO Optimize Your Resume?
Create an Engaging Resume Headline
An eye-catching headline attracts the hiring manager’s attention and encourages them to review your resume. You can use headline formatting and language to help the manager skim your qualifications and consider reaching out for an interview.
For instance, put your job titles in bold font rather than the names of your previous employers. Also, include strong action verbs in your bulleted accomplishments, such as “rocketed sales by 35%.”
Use Resume Keywords
Include keywords from the job posting and company website throughout your resume. These are the keywords an ATS looks for to determine whether a resume gets sent to the hiring manager or discarded.
Ensure your keywords are in relevant sections of your resume. An ATS looks for appropriate context to determine whether a keyword is in a relevant place. For instance, “Adobe Photoshop” should be listed as a technical skill rather than a language skill.
Putting keywords in relevant sections shows the hiring manager you qualify for the role. As a result, the manager is likely to reach out for an interview.
Include Hyperlinks
Share in your resume hyperlinks to your website, portfolio, industry articles you wrote, apps you developed, or sites you built. Relevant hyperlinks strengthen your credibility and job qualifications. These factors increase the odds of scheduling an interview.
Add Your Social Media Profiles
Include your social media handles in your resume to demonstrate your personality, industry knowledge, and personal brand. These details are especially important if you apply for social media, marketing, or brand management jobs.
For instance, share links to your LinkedIn profile to demonstrate your connections, recommendations, and projects. Also, provide links to your Facebook, X, Instagram, Pinterest, Reddit, or Google+ profiles if you use them professionally.
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