Storytelling in recruitment creates an emotional connection with job seekers. You can use stories to share your company’s culture and create a picture of what working with you is like.
Telling stories builds trust and a sense of shared purpose with job seekers. Sharing engaging stories encourages job seekers to join your organization.
For instance, you might tell stories about employees whose contributions significantly impacted the company. Or, you could share your organization’s passion for innovation and encouragement of learning and growth.
Learn more about the role of storytelling in recruitment.
Benefits of Storytelling in Recruitment
Storytelling in recruitment provides many benefits:
Employer branding
Stories show how your company differs from the others and why employees enjoy working there. They also help job seekers remember your organization when deciding which jobs to apply for. These characteristics encourage top talent to work for you.
Engaging job seekers
Good stories engage job seekers in your company’s mission, vision, and values and how they are carried out. They also demonstrate opportunities for learning and career growth. These activities illustrate why job seekers should apply to your job opportunities.
Hiring qualified talent
Effective storytelling helps job seekers see themselves fulfilling a purpose within your organization. As a result, they are likely to apply to your job openings.
Tips to Include Storytelling in Recruitment
Choose among these tips to include storytelling in recruitment:
Share company leaders’ stories
Ask company leaders to share stories about how they got to where they are. These stories show your leadership team is human, engaging, and accessible. They also help job seekers visualize themselves working their way up within your organization.
Highlight employees’ stories
Showcase employee stories to increase your company’s credibility as a great place to work. Include case studies of employees who worked in the roles you need to fill and where they are now within your organization. These stories support engagement and interest in your job openings.
Communicate your culture
Emphasize your company’s mission, vision, and values to attract job seekers with similar values and beliefs. Applicants who have the right qualifications and fit your culture are more likely to succeed than those who do not.
Share videos
Videos engage multiple senses at once to share your company’s message. For instance, you might share a video journey through your workplace to highlight the work environment. Or, you could film team-building events to demonstrate your company’s commitment to collaboration and cohesion.
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