The internet has changed the way we work and communicate, with both positive and negative results. Thanks to the web, an employee’s negative impression of an employer can travel faster than ever, affecting more candidates than ever before.
If your organization is struggling with a poor reputation as an employer, here’s what to do:
Audit your reputation frequently.
Schedule a few hours several times per year to look up your company online. Use sites like Glassdoor.com to see what current and former employees are saying about the organization. Sites like Yelp and Facebook can help you keep track of customer or client impressions as well.
Take note of what is being said. If a complaint appears several times, pay attention: It may indicate a more systemic problem that is affecting the productivity and engagement of your current staff as well.
Use your own voice.
Focus on building a strong employment brand that focuses on the positives of working for your organization. A frequently updated website, a strong social media presence, and employee engagement in the process of building that company culture and brand all help you share the good of your organization – and push negative comments and reviews further down search engine rankings, making them harder to see.
Talk to your recruiter.
If you identify issues in negative reviews, talk to your recruiter about ways to address them. Staffing firms specialize in following tools and trends within the industries they serve. Your recruiter is likely to have recommendations for ways to address stated problems and to share with the world your proactive approach.
Also, talk to your recruiter about the positives and share these with candidates. Recruiters who know the “inside story” find it easier to share this with candidates, who often appreciate having alternate perspectives on reviews that initially seem negative or problematic.
At THE RIGHT STAFF, LLC, our recruiters partner with companies throughout Roseville and the Twin Cities to help them build stronger candidate pools, establish a strong employer reputation, and find the people they need to thrive in a competitive environment. Contact us today to learn more.
